This fictitious project is a magazine about the history and evolution of the Fifa World Cup ball. I focused the project as a collaboration with Adidas.
Briefing:
Design a magazine showing all World Cup Balls designed and produced by Adidas since 1970.
Create an attractive, modern, consistent visual language, but with a retro touch inspired by the “Telstar” ball.
Add anecdotes about the Wold Cups, players and national teams to create emotion and interest. You can add players sponsored by other brands without overshadowing Adidas. Remember, the balls are the stars of the show.
Don’t sell the product, sell the experience. What offers the new Telstar?
The box with the ball includes the magazine, keep in mind the format! (210mm x 210mm)
Include a gift (poster) for the consumer.
